Built around the way people buy.

Slingshot Web is the website-product direction within Goldstine Labs. We’re developing Shopify theme concepts around the questions people ask before they buy, from whether a part fits to how a piece of furniture will feel in their home.

Explore the theme concepts

Discuss your storefront

Start with the purchase.

Explore what shapes Slingshot Web

Start with the purchase.

Start with the purchase.

The need

A trade buyer may arrive with a part number. Someone choosing a sofa needs to judge its size, fabric and delivery. A personalized gift brings questions about spelling, options and timing. Each purchase asks something different of a storefront.

The response

Those differences guide our first eight Shopify theme concepts. Each starts with a particular kind of merchant and the information their customers need. Themes, templates and web packages form the wider direction; the scope of each offer will be defined as it develops.
Give the answer a place.

Give the answer a place.

The need

Those differences guide our first eight Shopify theme concepts. Each starts with a particular kind of merchant and the information their customers need. Themes, templates and web packages form the wider direction; the scope of each offer will be defined as it develops.

The response

Product imagery, specifications, options and delivery information need to work together. We’re considering where each detail belongs and how it helps someone decide, with the merchant’s catalog and platform capabilities in view.
Design the whole decision.

Design the whole decision.

The need

Product imagery, specifications, options and delivery information need to work together. We’re considering where each detail belongs and how it helps someone decide, with the merchant’s catalog and platform capabilities in view.

The response

Explore the concepts below to see the merchants, products and buying decisions each one is designed around.

The first collection

Eight ways to approach a purchase.

These Shopify themes are in development planning. Explore their intended direction; availability, included features and support will be confirmed for each release.

Industrial & wholesale

Gantry

Specifications, quantities and supporting documents for industrial and wholesale catalogs.

Explore the concept Beauty & wellness

Proof

Ingredients, product information and routine guidance for beauty and wellness brands.

Explore the concept Automotive aftermarket

Octane

Part specifications, vehicle context and installation information for automotive merchants.

Explore the concept Specialist electronics

Schematic

Technical details and comparisons for considered electronics purchases.

Explore the concept Furniture & home

Trestle

Dimensions, materials and delivery details alongside furniture and home imagery.

Explore the concept Specialty food & beverage

Provision

Flavor, ingredients, origin and preparation for food and drink.

Explore the concept Pet care & nutrition

Packmate

Species, life stage, size and daily routines for pet products.

Explore the concept Jewelry & meaningful gifts

Heirloom

Materials, sizing, personalization and timing for jewelry and gifts.

Explore the concept

A storefront has work to do.

Build around the catalog.

A theme can make room for specifications, comparisons or personalization, but the merchant still needs accurate content behind them. Our planned layouts start with the information a store can maintain and the choices its customers need to make.

Explore the Slingshot Web approach

Make the offer ready for use.

Before a concept becomes an available theme, its layouts need to work with real catalogs, on small screens and through the purchase journey. Included features, platform requirements and support should be clear before a merchant commits.

Review the Slingshot Web details

What do your customers need to know?

Tell us about your catalog, the questions customers ask and what your current storefront makes difficult. We can discuss the relevant theme direction and its development stage. Slingshot Web sits within Labs; specialist business-service engagements belong to the Slingshot division.

Built around the way people buy.

Start with the purchase.

Start with the purchase.

Give the answer a place.

Design the whole decision.

Eight ways to approach a purchase.

Gantry

Proof

Octane

Schematic

Trestle

Provision

Packmate

Heirloom

A storefront has work to do.

Build around the catalog.

Make the offer ready for use.

What do your customers need to know?

Tell us what you sell and where customers need more clarity.

Talk through your store’s needs.